Renault, Dacia & Alpine project management

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Design year :

2022-2023

Project skills

Digital project management
18-month product roadmap management
Coordination of multidisciplinary teams
Customer journey design and optimisation workshops

The company

Renault, a global player in the automotive industry, is developing connected digital services to enhance the experience of its customers. The applications My Renault, My Dacia and My Alpine are used to control and manage your vehicle remotely: setting the temperature, checking the range, geolocation and other functions designed to simplify drivers' daily lives.

The brief

The aim was to managing the development and continuous improvement of the three mobile applications for :

Define and monitor a product roadmap over 18 months
Prioritise business requests and coordinate digital teams (UX/UI, content, development, marketing)
Organise design workshops to optimise user paths
Monitor the project backlog and ensure the quality of deliverables
Managing change and communicating developments to stakeholders

The result

This steering made it possible to :

Significantly improve the quality and stability of applications, to better meet user expectations
Increase the number of active users, thanks to smoother pathways and better prioritised functionalities
Set up a agile and transparent management framework, This will facilitate communication between the various teams and ensure that projects are clearly monitored

These optimisations have enhanced the customer experience and perception of connected services at Renault, Dacia and Alpine, helping to build loyalty and expand their user base.

Figures & successes

Testimonial

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