GoPro, the world leader in action cameras, designs and manufactures robust and innovative products for capturing images in the most extreme environments. As part of the launch of the GoPro Hero 9, The company wanted to train Fnac sales staff to enhance their product expertise and their ability to advise customers.
The aim was to design a dedicated and engaging e-learning site, :
The project enabled :
This e-learning solution has strengthened the ability of Fnac sales staff to promote the GoPro Hero 9 and its benefits, while optimising GoPro's brand image and product communication consistency.
