These days, we use our e-mail inboxes more and more to communicate. With so many virtual exchanges, it's important to be able to stand out by paying attention to the smallest detail. Used as a communication media, the email signature plays the role of business card. It enables’identify your company quickly and link to your services or your products. As a result, the digital and interactive signature is a real marketing assets, that should not be overlooked.
The email signature as a digital business card
An automated signature
Placed at the end of an email, the digital signature lets your correspondent know who you are. But it also provides a concise and clear summary of your company.
It must be convincing in order to strengthen your brand image.
To be effective, it must contain :
- Your identity, and the name of your company and the position you hold.
- Your company logo or a photo of you. This way, you'll be quickly identifiable. By using a photo, you can create a close relationship with your recipient. They'll be able to put a face to your emails.
- Your contact details email, telephone, address, website and social networks (Facebook, Twitter, Skype, Linkedin...)
We can also add the slogan of your company. Avoid phrases boat which adds no relevance to your signature.
In terms of ergonomics, it's best to put your photo or logo on the left and the descriptive text on the right.
This signature can be automated. All you have to do is integrate it into your mailbox settings. As a result, your interactive business card will be included in every email you send.
A marketing asset
This signature can be a real asset for your company. By letting your creativity speak for itself while keeping the message clear, your signature will help to arouse the curiosity of your correspondents. By clicking on your various links, they will be able to find out more about your company and the offers it has to offer. In this way you can promote your company for each email sent.
If someone clicks on one of your links, it's like pushing open the door to your shop. It's the first step towards a potential purchase, or at least towards finding out what you have to offer.
Tools such as Bitly.com, This information can be used to analyse which links in your signature arouse people's curiosity. This information can give you some interesting statistics.
Stand out from the crowd with the right digital signature
Summarise the essentials to win over your potential customers
As I mentioned above, it's important to summarise all the relevant information clearly and concisely. Simply indicate the most useful links or contact details so as not to lose your recipient's interest by drowning them in information. Avoid using lengthy links and instead use logos or short words to keep the message clear. clear signature that will make readers want to linger.
Be in line with your company's graphic charter.
If you want to stand out from the crowd, let your creativity do the talking! But don't forget to stay consistent. If your company has a graphic charter, You must conform to it. The colours are very important because it allows the recipient to recognise your company just by signing. This way you leave a lasting impression which will enable them to recognise your company at the slightest opportunity.
A responsive signature to reach more people
It's important to bear in mind that the majority of people open their e-mail from their mobile phone. It is therefore necessary to have a responsive signature (i.e. one that adapts to different peripherals). The telephone is an integral part of our lives, and many people only use it to surf the Internet. Having a responsive signature means you can adapt all your communication media to different devices.
If you want an effective email signature, contact me !
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