Project management for EDF

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Design year :

2021-2022

Project skills

Digital project management
Coordination of multidisciplinary teams
UX & customer journey optimisation
Agile project management

The company

EDF, a major player in the French energy sector, is developing digital solutions to support its private customers. To this end, the company has launched Check, The new mobile application is designed to make it easier for users to sign up for a move, keep track of it and deal with all the formalities involved, while also offering advice and useful tips to support users.

The brief

The aim was to design and manage the roll-out of new customer journeys in order to :

Launching the Check mobile application to the general public
Optimise energy-related subscription and management processes
Improving the digital experience for retail customers
Coordinate the work of the digital teams (SEO, content, UX/UI, web analytics, development)
Monitor IS developments within an Agile framework and guarantee quality via the acceptance phases
Managing KPIs to measure performance and user experience

The result

The project enabled :

Launch the Check application on iOS and Android, offering private individuals a simple tool for managing their energy and removals procedures
Improving the efficiency and consistency of EDF's digital services, with optimised customer paths and more intuitive interfaces
Set up a smooth coordination between the marketing, legal and technical teams, to ensure the effective and compliant deployment of new services

These initiatives have contributed to strengthening the user experience and EDF's position in the digital market, by better meeting the needs of private individuals.

Figures & successes

Testimonial

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