Plongée Péi, creation of an online booking site

Visit the website :
Design year :
Project skills
  • UX & UI design
  • The graphic universe
  • Custom WordPress integration
  • Ecommerce / Online booking
The company

Plongée Péi offers an authentic experience of scuba diving and’cetacean watching at the heart of the’Reunion Island, with centres in Saint-Leu and Le Port.

The centre offers dives for all levels, certified training courses and cetacean-watching outings in a friendly, safe environment that respects the marine environment.

The brief

The main aim of the redesign was to modernise and optimise the website to support Plongée Péi's development.

Customer expectations:

  • Highlighting the two physical centres and their specific geographical features
  • Making it easier to book online with an integrated calendar system, choice of times, dive levels and promotional codes
  • Automate email reminders to improve your conversion rate
  • Offer a fluid user experience and reassuring, in line with the centre's development
  • Ensuring responsive interface and multilingual tailored to local and tourist customers
The result

Since the redesign, we've seen a clear improvement in the site's performance, both in terms of usability and traffic. The number of visitors has increased by +31 % over the last 90 days, with almost 2,000 active users, and traffic from organic search now accounts for 46 % of visits, confirming improved visibility on Google.

Le booking process has been simplified to offer a smoother experience, with a better balance between the two centres on offer. This optimisation makes navigation easier and reduces friction when booking.

In addition, the addition of an interactive map allows visitors to easily locate the various diving spots, reinforcing the practical and immersive aspect of the site.

These results show that work on ergonomics and content is bearing fruit, with a more attractive, intuitive and effective site.

Figures & successes
Testimonial

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