Project skills
- UX & UI design
- The graphic universe
- Custom WordPress integration
Year of design
2024
Company presentation
Laselis : un centre de médecine esthétique depuis plus de 10 ans
For over 10 years, Laselis supports its patients in their quest for well-being and beauty through recognised expertise in aesthetic and anti-ageing medicine. The centre offers a comprehensive, personalised approach, focused on listening, safety and visible results.
The project brief
Refonte du site Laselis : image, clarté de l’offre, rendez-vous
Laselis website no longer met today's standards, It's not about design, ergonomics or understanding what's on offer.
The main objective of this redesign was therefore to modernising the image the brand to reposition it as one of the most professional players in aesthetic medicine, while at the same time facilitating access to information and making an appointment.
Customer expectations :
- Retain the existing logo, but evolve the graphic universe towards something more modern, upmarket and reassuring
- Clarifying care ranges and simplifying access to information
- Redesigning the site's ergonomics to help users quickly find the right care for their needs
- Highlighting the 5 Laselis centres in the Paris region and making it easier to book appointments online
- Optimising natural referencing to generate more qualified traffic via Google
The result of the project
Laselis : 5 centres mis en avant, plus de 1 800 visiteurs par mois
Since the redesign, Laselis benefits from a modern design site, This reassuring, gentle design harmoniously incorporates images of the centres to create a closer relationship with visitors.
The site is easy to navigate and clearly highlights the 5 centres in the Paris region, while making it simple to book an appointment.
Thanks to an intuitive back-office, teams gain greater autonomy, speeding up the publication and management of content.
This new dynamic has increased user engagement, with a fluid and reassuring experience.
Key figures of the project
- The site receives more than 1,800 visitors a month
- Nearly 200,000 impressions per month
- 5 centres de la région parisienne mis en avant, prise de rendez-vous simplifiée
The customer's opinion
“
Maxime understood our expectations perfectly and the work he carried out was excellent. He was also very responsive when necessary and I would definitely recommend him.
Yonathan
Founder and director of Laselis
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See other achievements
- Mise en ligne en 2 mois, dans un délai contraint
- Autonomie complète des équipes du client sur les contenus
- Des centaines de vendeurs Fnac formés au lancement de la GoPro Hero 9
- Quiz de validation des acquis et statistiques de participation suivies par GoPro
- Simplified content management, saving the team 3 hours a week
- 79.2 % of total traffic comes from search engine results
