IYU is a brand of financial services which facilitates money transfers and banking procedures between Europe and the countries of origin of diasporas.
Its objective: to offer a reliable, human and accessible alternative to traditional solutions, with a strong local dimension. IYU relies on innovation to support the real needs of its users in Africa, Asia and Latin America.
IYU's previous website was outdated and unattractive. Developed without a CMS, it did not allow teams to manage their content independently.
The mission: completely overhaul the site to make it more user-friendly. more modern, ergonomic and credible, while offering a comprehensive administration area and intuitive to the company's teams.
We also had to enhance key features such as the conversion simulator and advanced contact forms.
Since the redesign, IYU has benefited from’a modern site and fluid, making it easier to navigate and reinforcing the visitor confidence.
The site recorded a 105.8 % increase in the number of visitors, reaching 6,200 visitors over the last 90 days.
Thanks to an intuitive back-office, the teams gain greater autonomy, speeding up the publication of content. This efficiency has reduced the time needed to publish new content.
This dynamic has increased user engagement, with engagement rates reaching 88.16 % on certain pages.
