Heiko Poké : franchise de pokés d’inspiration polynésienne

Heiko Poké offers a fresh, tasty concept: Polynesian-inspired pokés that are healthy, tasty and quick to order. A modern culinary experience, ideal for lovers of balanced, gourmet dishes.

The project brief

Site de franchise : nouvelle charte et carte interactive

The main objective was to modernise the Heiko Poké website by integrating the new graphic charter, more in keeping with the colours and spirit of Polynesia, with flowers and illustrations that reflect this world.

The site also had to showcase the solid partnerships within the Group through immersive videos, highlight a interactive map listing the more than 20 franchisees in France, and making it easier to access the menu and place orders online.

The challenge was to create a digital space that was both aesthetics, functional and friendly, capable of accompanying rapid growth of the brand.

The result of the project

Plus de 20 franchisés sur la carte, 284 000 impressions Google

Since the redesign, the Heiko Poké website fully embodies its Polynesian identity, with a fresh, colourful design that immerses visitors in the gourmet, healthy world of the brand.

The interactive map makes it easier to discover and access franchised restaurants, of which there are now more than 20 across France.

Highlighting the menu and online ordering options simplifies the customer journey and boosts conversion.

SEO performance shows increased visibility, with 284,000 impressions (+9.3 %) and 9,200 clicks (+17.2 %) in 28 days.
Fluid, responsive navigation enhances the user experience on all types of screen, consolidating the growth of the Heiko Poké community.

Key figures of the project

The customer's opinion

“

Maxime made us a great website, the second time we've used his services. It's clear, precise, fast and at the right price! Well done Maxime and see you soon!