Project skills
- UX strategy & information architecture
- Art direction & design
- E-commerce optimisation
Year of design
2025
Company presentation
Capital Air Santé : seul revendeur officiel IQAir en France
Capital Air Santé specialises in the sale of top-of-the-range air purifiers and filtration systems. It is the only official IQAIR dealer in France, and is aimed at both individuals concerned about indoor air quality, and health and hygiene professionals in search of reliable technical solutions.
The project brief
Refonte d’une boutique de purificateurs d’air : le brief client
The Capital Air Santé website no longer met today's standards, It's not about design, and it's not about the user experience.
The main objective of this redesign was therefore to modernising the image the brand's credibility, while at the same time optimising the online shop to increase sales.
Customer expectations :
- Retain the existing logo, but modernise the rest of the visual universe
- Clarify the product catalogue and encourage conversion
- Create different browsing paths for different profiles (individuals / professionals / local authorities)
- Clarify the product catalogue and encourage conversion
- Develop an e-commerce structure that is more efficient, responsive and well organised
The result of the project
Refonte e-commerce : +48 % de ventes et +23 % de commandes
The redesign has made it possible to reposition Capital Air Santé in its market with an image more professional, reassuring and clear.
The new site is more ergonomic, more conversion-oriented, It highlights the company's strengths: its expertise, its exclusivity with IKR, and its ability to meet a wide range of needs.
The design has been redesigned around flexible forms, of immersive product visuals, and a use-driven navigation, to help visitors quickly find the right solution for their needs.
The redesign of the site has produced tangible results: between April and June 2025, total sales of increased by 48 %, Net sales of 35 %, orders of 23 %, products sold of 18 % and variations of 45 %. An overhaul with a major impact on image and sales performance.
Key figures of the project
- +48 % in total sales compared with the previous year
- +23 % in orders compared with the previous year
- Entre avril et juin 2025 : ventes nettes +35 %, produits vendus +18 %
The customer's opinion
“
Maxime is responsive, attentive and friendly. He professionally redesigned my website. It changed me after many unfortunate experiences.
Régis Saulnier
Founder
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