Capital Air Santé specialises in the sale of top-of-the-range air purifiers and filtration systems. It is the only official IQAIR dealer in France, and is aimed at both individuals concerned about indoor air quality, and health and hygiene professionals in search of reliable technical solutions.
The Capital Air Santé website no longer met today's standards, It's not about design, and it's not about the user experience.
The main objective of this redesign was therefore to modernising the image the brand's credibility, while at the same time optimising the online shop to increase sales.
Customer expectations :
The redesign has made it possible to reposition Capital Air Santé in its market with an image more professional, reassuring and clear.
The new site is more ergonomic, more conversion-oriented, It highlights the company's strengths: its expertise, its exclusivity with IKR, and its ability to meet a wide range of needs.
The design has been redesigned around flexible forms, of immersive product visuals, and a use-driven navigation, to help visitors quickly find the right solution for their needs.
The redesign of the site has produced tangible results: between April and June 2025, total sales of increased by 48 %, Net sales of 35 %, orders of 23 %, products sold of 18 % and variations of 45 %. An overhaul with a major impact on image and sales performance.
