Bustronome offers a unique concept: a gourmet restaurant aboard a double-decker bus, with a panoramic roof, that travels the most beautiful avenues in Paris. The aim? To combine haute cuisine with an immersive discovery of Parisian monuments. A unique, elegant and memorable experience.
Bustronome entrusted me with the complete overhaul of its website, to embody its upmarket positioning and optimise the user experience on both mobile and desktop devices. The challenge is to offer fluid, immersive, multilingual and conversion-oriented navigation, while enhancing the uniqueness of the experience on offer.
The old version of the site did not fully exploit the potential of storytelling, nor the many reassurance levers essential to such an innovative concept.
Since the redesign, Bustronome now has’a top-of-the-range site, immersive and fluid, Just like the gastronomic experience on board.
The new simplified booking procedure makes it easier for visitors to book their experience.
SEO performance is up sharply, with 133,000 Google impressions and 9,000 clicks, reflecting increased visibility and an effective content strategy.
The fluidity of the navigation and the quality of the design boost user confidence, contributing to a significant increase in interactions, with more than 2,000 key events recorded over this period.
We've been working with Maxime for 6 months and he's super efficient. Friendly, pro active, attention to detail, just a pleasure! 🔥
