Anne Cali, a state-qualified physiotherapist and creator of the GAD slimming method, has entrusted me with the task of complete overhaul of its website.
Its objective is to offer an online experience in line with the’high-end image its centre, just a stone's throw from the Champs-Élysées, and make it easier to book appointments.
Anne Cali's existing website, although informative, had a neutral and uninviting image, in that discrepancy with the quality of support offered in salons. The main objective was to reinvigorate the visual universe and streamline the customer journey, focusing on :
Making an appointment has been greatly enhanced, with a clear focus on the home page and throughout the booking process. To remove disincentives, a reassuring personalised diagnosis has been integrated into the booking tunnel.
I designed a bespoke website that was modern, immersive and well thought out. for prospects and industry professionals alike. All in an approach centred on :
