2M: redesign of a furniture and interior design site

Project skills

UX/UI design, Graphic universe
Custom WordPress integration
Technical SEO

Year of design

2024

Company presentation

2M : aménagement de bureaux en design & build, région parisienne

2M is a recognised expert in’fitting out offices and business premises, located in rParis Region.

Using a «design & build» approach, 2M designs and creates modern, functional workspaces tailored to each sector of activity. From analysis to complete coordination of the work, 2M supports its customers from A to Z, offering them turnkey project management.

The project brief

Refonte 2M : catalogue produits, réalisations clients et SEO technique

2M's existing website was no longer up to current standards: outdated design, technical errors, frequent bugs and maintenance difficulties. The redesign aimed to modernise the user experience, apply the new graphic charter, and showcase both the product catalogue and customer projects. It also involved technical SEO optimisation to improve the site's visibility on Google.

Customer expectations :

Replace an ageing site with a modern, high-performance platform that is easy to maintain
Apply the new graphic charter to create a coherent and impactful visual identity
Promoting the catalogue of professional furniture and the various furnishing solutions available
Highlight concrete achievements by customers to inspire confidence
Optimising technical SEO for better natural referencing
Simplify contact and encourage requests for quotes

The result of the project

Refonte 2M : +92 % d’engagement produit, +88 % de conversion contact

Thanks to this complete overhaul, 2M now benefits from a modern, fluid and responsive site, perfectly aligned with its top-of-the-range positioning. Visitors can navigate more easily between products and creations, which improves their ability to plan their future furnishing projects.

Technically, the site is faster, more secure and SEO optimised, which translates into :
Following the redesign, the 2M site has grown significantly:

76.6 % of traffic comes from natural referencing
More than 131,000 impressions (+11.6 %) and 845 clicks (+7.3 %) generated via Google search over the last 28 days

These results testify to the effectiveness of the new site in attracting visitors and converting them into qualified leads.