Project skills
- Digital project management
- Coordination of multidisciplinary teams
- UX & customer journey optimisation
- Agile project management
Year of design
2021-2022
Company presentation
EDF et l’application Check : simplifier les démarches de déménagement
EDF, a major player in the French energy sector, is developing digital solutions to support its private customers. To this end, the company has launched Check, The new mobile application is designed to make it easier for users to sign up for a move, keep track of it and deal with all the formalities involved, while also offering advice and useful tips to support users.
The project brief
Piloter le lancement d’une application mobile : le brief EDF
The aim was to design and manage the roll-out of new customer journeys in order to :
- Launching the Check mobile application to the general public
- Optimise energy-related subscription and management processes
- Improving the digital experience for retail customers
- Coordinate the work of the digital teams (SEO, content, UX/UI, web analytics, development)
- Monitor IS developments within an Agile framework and guarantee quality via the acceptance phases
- Managing KPIs to measure performance and user experience

The result of the project
Lancement de l’application Check sur iOS et Android pour EDF
The project enabled :
- Launch the Check application on iOS and Android, offering private individuals a simple tool for managing their energy and removals procedures
- Improving the efficiency and consistency of EDF's digital services, with optimised customer paths and more intuitive interfaces
- Set up a smooth coordination between the marketing, legal and technical teams, to ensure the effective and compliant deployment of new services
These initiatives have contributed to strengthening the user experience and EDF's position in the digital market, by better meeting the needs of private individuals.
Key figures of the project
- Continuous improvement of EDF's customer experience and digital services
- Successful launch of Check

The customer's opinion
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