Project skills
- UX & UI design
- The graphic universe
- Custom WordPress integration
- Ecommerce / Online booking
Year of design
2025
Company presentation
Plongée Péi : plongée et observation des cétacés à La Réunion
Plongée Péi offers an authentic experience of scuba diving and’cetacean watching at the heart of the’Reunion Island, with centres in Saint-Leu and Le Port.
The centre offers dives for all levels, certified training courses and cetacean-watching outings in a friendly, safe environment that respects the marine environment.
The project brief
Site de réservation de plongée en ligne : calendrier, niveaux, promos
The main aim of the redesign was to modernise and optimise the website to support Plongée Péi's development.
Customer expectations:
- Highlighting the two physical centres and their specific geographical features
- Making it easier to book online with an integrated calendar system, choice of times, dive levels and promotional codes
- Automate email reminders to improve your conversion rate
- Offer a fluid user experience and reassuring, in line with the centre's development
- Ensuring responsive interface and multilingual tailored to local and tourist customers
The result of the project
Réservation de plongée en ligne : +31 % de visiteurs en 90 jours
Since the redesign, we've seen a clear improvement in the site's performance, both in terms of usability and traffic. The number of visitors has increased by +31 % over the last 90 days, with almost 2,000 active users, and traffic from organic search now accounts for 46 % of visits, confirming improved visibility on Google.
Le booking process has been simplified to offer a smoother experience, with a better balance between the two centres on offer. This optimisation makes navigation easier and reduces friction when booking.
In addition, the addition of an interactive map allows visitors to easily locate the various diving spots, reinforcing the practical and immersive aspect of the site.
These results show that work on ergonomics and content is bearing fruit, with a more attractive, intuitive and effective site.
Key figures of the project
- +31 % de visiteurs sur les 90 derniers jours, près de 2 000 utilisateurs actifs
- 46 % of traffic comes from natural referencing
- Site créé et maintenu depuis plus de 4 ans, devenu l’outil de gestion des réservations
The customer's opinion
“
Maxime has been creating and maintaining our website for over 4 years now. For us, it's a booking management tool that's become indispensable. We have complete confidence in him, and even had the right to a personal visit so that we could tell him directly about our development projects. But the most reassuring thing for us is undoubtedly his responsiveness when we need him. Professional and efficient, we recommend Maxime for all your web projects with our eyes closed 👍
David Paris
Director of Péi Diving
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See other achievements
- Mise en ligne en 2 mois, dans un délai contraint
- Autonomie complète des équipes du client sur les contenus
- Des centaines de vendeurs Fnac formés au lancement de la GoPro Hero 9
- Quiz de validation des acquis et statistiques de participation suivies par GoPro
- Simplified content management, saving the team 3 hours a week
- 79.2 % of total traffic comes from search engine results
