Project skills
- UX & UI design
- The graphic universe
- Custom WordPress integration
Year of design
2025
Company presentation
IYU : transferts d’argent entre l’Europe et les diasporas
IYU is a brand of financial services which facilitates money transfers and banking procedures between Europe and the countries of origin of diasporas.
Its objective: to offer a reliable, human and accessible alternative to traditional solutions, with a strong local dimension. IYU relies on innovation to support the real needs of its users in Africa, Asia and Latin America.
The project brief
Du site sans CMS à WordPress : le brief de la refonte IYU
IYU's previous website was outdated and unattractive. Developed without a CMS, it did not allow teams to manage their content independently.
The mission: completely overhaul the site to make it more user-friendly. more modern, ergonomic and credible, while offering a comprehensive administration area and intuitive to the company's teams.
We also had to enhance key features such as the conversion simulator and advanced contact forms.
The result of the project
Site IYU : +105,8 % de visiteurs et un back-office autonome
Since the redesign, IYU has benefited from’a modern site and fluid, making it easier to navigate and reinforcing the visitor confidence.
The site recorded a 105.8 % increase in the number of visitors, reaching 6,200 visitors over the last 90 days.
Thanks to an intuitive back-office, the teams gain greater autonomy, speeding up the publication of content. This efficiency has reduced the time needed to publish new content.
This dynamic has increased user engagement, with engagement rates reaching 88.16 % on certain pages.
Key figures of the project
- +105,8 % de visiteurs, soit 6 200 visiteurs sur les 90 derniers jours
- Taux d’engagement de 88,16 % sur certaines pages
The customer's opinion
“
We called on Maxime to create our WordPress website, and we're completely satisfied with the result. Professional, responsive and a good listener, he was able to understand our needs and translate them into a clear, modern and functional site. We highly recommend his services!
Mélanie Dalmas
Communications Director
Let's talk about your next site.
30 minutes via video to review your project and discuss the next steps together.
See other achievements
- Mise en ligne en 2 mois, dans un délai contraint
- Autonomie complète des équipes du client sur les contenus
- Des centaines de vendeurs Fnac formés au lancement de la GoPro Hero 9
- Quiz de validation des acquis et statistiques de participation suivies par GoPro
- Simplified content management, saving the team 3 hours a week
- 79.2 % of total traffic comes from search engine results
