{"id":14840,"date":"2019-04-10T01:40:18","date_gmt":"2019-04-09T23:40:18","guid":{"rendered":"https:\/\/maxgourmelen.com\/?p=14840"},"modified":"2024-02-21T16:28:38","modified_gmt":"2024-02-21T16:28:38","slug":"why-a-digital-email-signature-is-important-for-your-company","status":"publish","type":"post","link":"https:\/\/maxgourmelen.com\/en\/pourquoi-une-signature-numerique-email-est-importante-pour-votre-entreprise\/","title":{"rendered":"Why is a personalised email signature important?"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">These days, we use our e-mail inboxes more and more to communicate. With so many virtual exchanges, it's important to be able to stand out by paying attention to the smallest detail. Used as a <\/span><b>communication media<\/b><span style=\"font-weight: 400;\">, <\/span><b>the email signature<\/b><span style=\"font-weight: 400;\"> plays the role of <\/span><b>business card<\/b><span style=\"font-weight: 400;\">. It enables\u2019<\/span><b>identify your company quickly <\/b><span style=\"font-weight: 400;\">and link to your <\/span><b>services <\/b><span style=\"font-weight: 400;\">or your <\/span><b>products<\/b><span style=\"font-weight: 400;\">. As a result, the <\/span><b>digital and interactive signature<\/b><span style=\"font-weight: 400;\"> is a real <\/span><b>marketing assets<\/b><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">that should not be overlooked.<\/span><\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14855 size-large\" src=\"https:\/\/maxgourmelen.com\/wp-content\/uploads\/2019\/04\/signature-mail-gmail-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/maxgourmelen.com\/wp-content\/uploads\/2019\/04\/signature-mail-gmail-1024x683.jpg 1024w, https:\/\/maxgourmelen.com\/wp-content\/uploads\/2019\/04\/signature-mail-gmail-300x200.jpg 300w, https:\/\/maxgourmelen.com\/wp-content\/uploads\/2019\/04\/signature-mail-gmail-768x512.jpg 768w, https:\/\/maxgourmelen.com\/wp-content\/uploads\/2019\/04\/signature-mail-gmail.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>The email signature as a digital business card<\/h2>\n<h3>An automated signature<\/h3>\n<p><span style=\"font-weight: 400;\">Placed at the end of an email, the digital signature lets your correspondent know who you are. But it also provides a concise and clear summary of your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It must be convincing in order to <\/span><b>strengthen your brand image<\/b><span style=\"font-weight: 400;\">.<br \/>\n<\/span><span style=\"font-weight: 400;\">To be effective, it must contain :<\/span><\/p>\n<ul>\n<li><b>Your identity<\/b><span style=\"font-weight: 400;\">, and the <\/span><b>name of your company<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>position you hold<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Your company logo<\/b> or a <b>photo of you<\/b>. This way, you'll be quickly identifiable. By using a photo, you can create a close relationship with your recipient. They'll be able to put a face to your emails.<\/li>\n<li>Your <b>contact details<\/b> email, telephone, address, website and social networks (Facebook, Twitter, Skype, Linkedin...)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We can also add the <\/span><b>slogan<\/b><span style=\"font-weight: 400;\"> of your company. Avoid phrases <\/span><i><span style=\"font-weight: 400;\">boat <\/span><\/i><span style=\"font-weight: 400;\">which adds no relevance to your signature.<br \/>\n<\/span><span style=\"font-weight: 400;\">In terms of ergonomics, it's best to put your photo or logo on the left and the descriptive text on the right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This signature can be <\/span><b>automated<\/b><span style=\"font-weight: 400;\">. All you have to do is integrate it into your mailbox settings. As a result, your interactive business card will be included in every email you send.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>A marketing asset<\/h3>\n<p><span style=\"font-weight: 400;\">This signature can be a real asset for your company. By letting your creativity speak for itself while keeping the message clear, your signature will help to arouse the curiosity of your correspondents. By clicking on your various links, they will be able to find out more about your company and the offers it has to offer. In this way you can <\/span><b>promote your company<\/b><span style=\"font-weight: 400;\"> for each email sent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If someone clicks on one of your links, it's like pushing open the door to your shop. It's the first step towards a potential purchase, or at least towards finding out what you have to offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tools such as <\/span><span style=\"font-weight: 400;\">Bitly.com<\/span><span style=\"font-weight: 400;\">, This information can be used to analyse which links in your signature arouse people's curiosity. This information can give you some interesting statistics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Stand out from the crowd with the right digital signature<\/h2>\n<h3>Summarise the essentials to win over your potential customers<\/h3>\n<p><span style=\"font-weight: 400;\">As I mentioned above, it's important to summarise all the relevant information clearly and concisely. Simply indicate the most useful links or contact details so as not to lose your recipient's interest by drowning them in information. Avoid using lengthy links and instead use logos or short words to keep the message clear. <\/span><b>clear signature<\/b><span style=\"font-weight: 400;\"> that will make readers want to linger.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14849\" src=\"https:\/\/maxgourmelen.com\/wp-content\/uploads\/2019\/04\/signature-email.jpg\" alt=\"\" width=\"563\" height=\"346\" srcset=\"https:\/\/maxgourmelen.com\/wp-content\/uploads\/2019\/04\/signature-email.jpg 641w, https:\/\/maxgourmelen.com\/wp-content\/uploads\/2019\/04\/signature-email-300x184.jpg 300w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Be in line with your company's graphic charter.<\/h3>\n<p><span style=\"font-weight: 400;\">If you want to stand out from the crowd, let your creativity do the talking! But don't forget to <\/span><b>stay consistent<\/b><span style=\"font-weight: 400;\">. If your company has a <\/span><b>graphic charter<\/b><span style=\"font-weight: 400;\">, You must conform to it. The <\/span><b>colours are very important <\/b><span style=\"font-weight: 400;\">because it allows the recipient to recognise your company just by signing. This way you leave <\/span><b>a lasting impression<\/b><span style=\"font-weight: 400;\"> which will enable them to recognise your company at the slightest opportunity.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>A responsive signature to reach more people<\/h3>\n<p><span style=\"font-weight: 400;\">It's important to bear in mind that the majority of people open their e-mail from their mobile phone. It is therefore necessary to have a <\/span><b>responsive signature<\/b><span style=\"font-weight: 400;\"> (i.e. one that adapts to different peripherals). The telephone is an integral part of our lives, and many people only use it to surf the Internet. Having a responsive signature means you can adapt all your communication media to different devices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>If you want an effective email signature, <a href=\"\/en\/contact\/\">contact me<\/a> !<\/p>\n<p><span style=\"color: #999999;\"><em>Image : <a style=\"color: #999999;\" href=\"https:\/\/www.freepik.com\/free-photos-vectors\/business\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Business photo created by rawpixel.com - www.freepik.com<\/a><\/em><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>De nos jours, nous utilisons de plus en plus notre bo\u00eete mail pour communiquer. Les \u00e9changes virtuels \u00e9tant nombreux, il est important de pouvoir se d\u00e9marquer en pr\u00eatant attention au moindre d\u00e9tail. Utilis\u00e9e comme support de communication, la signature mail joue le r\u00f4le de carte de visite. Elle permet d\u2019identifier votre entreprise rapidement et de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":34,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-14840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi une signature email personnalis\u00e9 est elle importante ? - Maxime Gourmelen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maxgourmelen.com\/en\/why-a-digital-email-signature-is-important-for-your-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi une signature email personnalis\u00e9 est elle importante ? - Maxime Gourmelen\" \/>\n<meta property=\"og:description\" content=\"De nos jours, nous utilisons de plus en plus notre bo\u00eete mail pour communiquer. 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Les \u00e9changes virtuels \u00e9tant nombreux, il est important de pouvoir se d\u00e9marquer en pr\u00eatant attention au moindre d\u00e9tail. Utilis\u00e9e comme support de communication, la signature mail joue le r\u00f4le de carte de visite. 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