Created in 2003, WordPress is the Most used CMS in the world. The term CMS stands for «content management system».« content management tool ». And with good reason: this system is just as suitable for personal blogs as it is for large companies wanting more complex sites.
Create your website with WordPress allows you to have a personalised website at low cost. No need to register or subscribe, WordPress is completely free. It's also easy to master and accessible to everyone. All you have to do is renew your site hosting every year!
Here, we're going to detail the various advantages of creating a site with WordPress.
Creating a custom design with WordPress
A design suited to all types of site
There are thousands of WordPress themes to suit everyone. Whether you want an e-commerce site or showcase site, In both cases, it will be possible to find a template that suits your company's needs.
If you want to work with a professional, specify your expectations, your colour ideas and present your graphic charter if you have one. This will enable them to refine their research and make coherent proposals.
You can do your own research on Theme Forest.
Plugins for added functionality
If you want to add features specific to your business to your site, WordPress has a large catalogue of plugins. These free or paid extensions add extra functionality to your site.
You will then be able to create an online booking system, a payment module, a contact form, a job offer manager, etc.
A platform for all users
A user-friendly administration interface
WordPress is an ergonomic and intuitive content management system (CMS) that allows users of all levels to master the tool. Once the site is online, you don't need a degree in IT to master the platform. It has been designed to be simple. The strength of WordPress also lies in its large and ever-growing community, which makes it very easy to get answers on self-help forums.
Many professionals also offer training courses or provide documents explaining how to use WordPress.
Simple media management
As we said, WordPress is easy to use. The same applies to media administration. You'll be able to add or replace images, videos or sounds. All you have to do is upload your photo to the platform, then insert it on a page of your website.
WordPress and SEO
WordPress optimised for SEO
The big strength of the WordPress tool is that it is SEO optimised. It was created for optimal natural referencing. So it's a good strategy to have a WordPress-based website to improve your visibility. It is also the most optimised CMS for search engine optimisation.
Working on your copywriting and SEO extension
What's more, to have a good SEO strategy, you need to have a perfect command of writing. Not just from a literary point of view, what's important for your site is to have content that will increase its visibility in search engines. To achieve this, you need a good command of keywords, tags and HTML code.
If you need a helping hand to write a good SEO article, you can add a SEO plugin specially designed for the platform. In this way, the plugin will give you indications at the bottom of your article to improve your natural referencing.
So, should you use WordPress to create your website?
WordPress is a very powerful, free and easy-to-use tool. Its user-friendly administration means you can add photos, videos or audio files quickly and easily. By using WordPress, you'll find it easier to improve your visibility in search engines. What's more, with thousands of themes available, you're sure to find the website of your dreams that perfectly matches your company's image!